In 2012, the Veterans’ Administration (VA) released a Suicide Data Report that found an average of 22 veterans die by suicide everyday. The 22KILL initiative started in 2013, at first just as a social media movement to raise awareness, and later became an official 501(c)3 nonprofit organization in July of 2015.
In fact, the 22 Pushups Challenge may have actually hindered solving the problem of veteran suicide. If people think they’ve done their part to help by just posting to social media and don’t follow up with actually doing something to help veterans, then an opportunity to achieve real change has been squandered. Awareness is nice, but action is essential.