Hollywood takes up veteran causes with 'Got Your Six' effort
May 9, 2012
A coalition of major media companies, talent agencies and unions are teaming up with two dozen nonprofit organizations as part of a campaign to build awareness for veteran issues such as employment, health, housing and education.
The wide-reaching initiative -- dubbed "Got Your Six," which is military speak for "I've got your back" -- will include a celebrity-filled public service campaign as well as greater effort by Hollywood to incorporate positive portrayals of veterans in movies and television shows, giving greater visibility to the challenges they face after returning from active duty.
Companies participating include Comcast Corp.'s NBCUniversal, Time Warner Inc.'s HBO and Warner Bros., News Corp.'s Fox, Sony, Walt Disney Co.'s ABC, as well as talent agencies Creative Artists Agency, United Talent and William Morris Endeavor. Also on board are the Directors Guild of America, SAG-AFTRA and the Writers Guild of America, West.
"Together, we are uniting to bring awareness to this incredibly important issue of bringing our country's trained leaders home to be a valued part of our communities across the nation," said Universal Studios President and Marine Corps veteran Ron Meyer.
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